How to Locate the Theme Park?

The theme park is a modern tourist venue with creative activities designed to meet the diverse needs and choices of consumers. It is based on specific themes and ideas, mainly through cultural reproduction, cultural transplantation, cultural display and high-tech means to cater to the curiosity of consumers, and the theme of the festival through the entire recreational activities.

The location of the theme amusement park must be based on detailed analysis and field visits to the surrounding source markets. To build a good theme park, we should pay full attention to market analysis and market possession, make correct commercial value judgments on cultural connotations, increase the ratio of revisiting and investment income, and promote the development of other local industries through the tourism multiplier effect.

Location characteristics of theme parks of different sizes:

Large-scale theme parks: they require more independent sources of passenger flow, so they tend to locate the center or neighborhood of the metropolis, or choose to build in the local city and its neighbors to facilitate the inclusion of the absolute population required to book the source market. This is also based on the fact that most tourists in China still rely mainly on mass transit rather than the fact that residents in Europe and the United States generally have cars. Therefore, large amusement parks are generally selected in areas with large economies and large numbers of tourists, or areas with convenient transportation infrastructure and public transportation systems..

Small theme parks: Passengers are less attractive and need to use the local tourism resources and market awareness to bring customers. Therefore, they are usually located near the main market of large theme parks, or summer resorts and tourist attractions, or a number of small, different themed theme parks come together to provide a diverse range of services for visitors. A mini theme park with a single location is generally difficult to attract enough customers.